Selling online can be an extremely daunting task as a new business owner. Studies show that businesses that sell online can reach a bigger audience, open up new lines of business, and make more money (who doesn't want that!)
If you are considering selling online here are a few tips to get you started:
Tip 1: Use Social Media
Did you know that the number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022? With social media usage increasing, this will open up doors for more businesses to connect with their clients online. Consider using social media to your advantage over your competitors who are still not using it today.
For example, suppose you are a Korean BBQ food restaurant. You look at your competitors near your area. You notice that none of them are using TikTok in their strategy to attract and retain their customers. You hire a TikTok strategist to help you create a marketing strategy that highlights your customers' experience with your food. Your strategist helps you create a hashtag strategy to drive traffic to your restaurant.
Tip 2: Partner with local businesses
Even though this may sound counter productive, partnering with businesses can help you create products to promote together.
For example, suppose you sell coffee and next to your coffee shop there is an auto mechanic shop. You notice that the shop has been having trouble getting new customers in the morning. You tell the owner of the shop if they'd be interested in collaborating with you on a promotion for a week in hopes of helping them attract new sellers and vice versa. You launch a promotion called "10% on morning coffee for the first 10 mechanic customers". You work with them on a graphic design that they place in front of their website and you do the same. Then, you define a clear goal that you can use to track the success of your campaign.
Tip 3: Create a buyer persona
We talk about this one the most because it is the most important of them all. It is difficult to sell online if you do not know the demographics and psychographics of your customer. Having a buyer persona is extremely necessary to know about what words to use in your marketing copy. It also helps you determine if you are marketing to them in the right way, figuring out the right marketing channels, and understanding if your product or service solves their biggest problems.
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