A few years ago it was extremely difficult to sell online because you needed to know programming to create your own website. Today there are plenty of tools that make it easy for you to set up an online store.
A few of those tools today are:
In this article, we discuss:
What is Shopify?
To put it simply, Shopify is a website that makes it easy for any business to create an online store.
If you have ever been inside a physical store, you know that as a customer, you can browse all the products in the store, and ask questions to the staff. An online store works the same way. A Shopify store allows your online customers to browse, add items to their shopping cart, and receive their items at the comfort of their home.
Here's a fun fact about Shopify: The company was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake after they tried to open an online snowboarding shop and were dissatisfied with the e-commerce software that was available at the time. They decided to build their own platform, which eventually became Shopify. Today, Shopify is one of the most popular e-commerce platforms in the world, powering over 1.7 million businesses in more than 175 countries. - Chatgpt fun fact
So you might be wondering, what items can you sell on Shopify? The answer, pretty much anything: clothes, t-shirts, jewelry, handmade crafts, shoes, art to anything else you can think of.
What they sell: Underwear, t-shirts, socks, slippers for both men and women.
What makes them unique? According to their website, for every clothing item you purchase, a clothing item of the same kind is donated to those experiencing homelessness. They release impact reports every year.
Category: Travel Supplies
What they sell: Travel Personal Care Products
What makes them unique? According to their website, their founder states, I started BlackTravelBox® to give women of color a brand they could trust for their travel personal care needs. As Black travelers, we have few places we can find products that work for our hair and skincare needs.
Category: Clothing and accessories
What they sell: Everything, from clothing to hats, to accessories
What makes them unique? According to their website, for every item purchased we plant ten trees, in an effort to regenerate ecosystems, capture carbon and provide planting jobs in communities around the world. All our products are created with an Earth-First approach, meaning they’re made in fair, safe working conditions, and constructed using only sustainably sourced and recycled materials.
How to Start a Shopify Store in 7 Easy Steps
You may launch a Shopify store in only seven easy steps, which are as follows:
Create a Shopify account
Join Shopify by creating an account on their website. You must choose a pricing strategy that suits your needs and give some basic information about your company. They have a free trial option if you just want to try it out for a few days.
Choose a theme
Choose a theme for your store from Shopify's selection of customizable themes to control how your store will appear and feel. There are several free options and purchasable options.
Make your store unique
After deciding on a theme, you may personalize it by adding pages, your logo, and the functionality you wish to be available on your website.
Add products to your store
Add products to your store using Shopify's user-friendly interface. You may write product descriptions, add product photographs, and set prices and shipping costs. Make sure that all of your photos are high quality because presentation matters more in online stores.
Set up payments
You can accept credit card payments using Shopify Payments, which is its own payment system. Also, you have the option of using third-party payment processors like PayPal or Stripe.
Set up Shipping
You must choose your shipping choices and rates before configuring them in your Shopify store.
Launch your store
As soon as you've finished the aforementioned procedures, your store is ready to go live! Before you begin bringing in customers, make sure to thoroughly test everything.
In conclusion, Shopify gives businesses run by immigrants a simple platform to utilize to build their own online stores and market to clients all around the world. Shopify enables businesses to display their distinctive products, cultural identity, and broaden their reach beyond their local communities by offering customizable themes, features, and payment choices. Immigrant-owned businesses can build their Shopify store and begin marketing their products to a larger market by following the seven simple steps.
Want to sell online but do not know how?
Don't allow the technical requirements of creating an online store deter you if you own a business and wish to expand your customer base online.