The PREPARE Marketing Tree
In the last blog, I talked about creating a buyer persona as part of your marketing strategy.
In this one, I wanted to show you this tree. I call it the 'PREPARE' Marketing Tree.
I was researching online for a Marketing Tree, but none seemed to combine both offline and online marketing channels. This tree on the left is originally the Internet Marketing Tree by Agrowthhacker.com.
I decided to add the offline marketing channels. Many have used these without knowing it.
Most businesses I've come accross do online marketing only, offline marketing only, and I rarely see them doing both.
The intent here is to do both overtime.
An overview of the Tree:
Roots of the Tree
Research: Situation, Competition, Audience. Who are you selling to? What are they struggling with? Who is your competition?
Strategy: Engage, Convert, Attract, Multiply. Once you understand your audience, what is your strategy to engage, convert, or grow your number of customers?
Branding: Clear, Focused, Compelling, Brand Message. What do you want people to think of when they hear about your business?
Content: Organized, Relevant, Benefit Driven. How do you structure your content to benefit your audience?
Development & Design.
The Tree Trunk
Website: This is where your website connects all the roots, soil, and branches. How do you ensure people stay before, during, and after they purchase your product?
Having a buyer persona is only part of the research. But if you do it well, it becomes clear who your audience is and how you can market to them.
In the next blog we will explain the branches and the soil.
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