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The Secret to Marketing is a Buyer Persona


What is a buyer persona? A buyer persona is a fictional character that fits the person/group/entity that purchases your product. There will always be more than one buyer personas for every product/service that you offer.


Buyer personas help you understand your customer better. The more you understand your customer, the easier it is to build a product and market to them.


How can I create my first buyer persona? It's simple, just answer these questions about your buyer:

  1. What is their age?

  2. What do they believe in?

  3. What state? What county? What city?

  4. How do they communicate?

  5. What language do they speak?

  6. What's their profession?

  7. What's their level of education?

  8. What's their income?

  9. What are their pain points?

  10. Who influences their decisions?


Now that you know the basics, let me help you PREPARE with an example:



Example #1: The Headshot Photographer

Let's suppose that you want to take headshot photos for college students.


Problem: You don't know how to start

Solution: Create a buyer persona


Step 1: Answer all the questions above

What is their age?

​18-20, 21-23, 24-26, 27+

What do they believe in?

Believe that they need a professional headshot photo for their linkedin profile

What state, county, city do they reside in?

CA, Los Angeles County, Los Angeles City

How do they communicate?

​Newsletters, professors, centers on campus, parents, friends, student clubs

​What language do they speak?

English, Spanish, Korean, Chinese

What's their profession?

Undergraduate, Graduate

What's their level of education?

​Currently in college

What's their income?

Less than $10,000, $10,000 - $20,000, more than $20,000

What are the pain points?

Do not have a professional headshot, Professional headshots are too expensive, Do not see the need to get a headshot

Who influences their decisions?

Parents, friends, significant other, professors, mentors

What year are they in college?

​first year, second year, third year, fourth year, fifth year, six years or more, first year transfer, second year transfer, third year transfer

What college do they attend?

UCLA, LACC, LATTC, SMC, LBCC, CSULA

By listing all of these characteristics, you can see that you can create different personas by age, by college, by year, and more.


Step 2: Create a smaller list of the ideal personas you want to build this service for

Persona #1:
  • Age: 18-20

  • Belief: Believe that they need a professional headshot photo for their LinkedIn profile

  • Location: CA, Los Angeles County, Los Angeles City

  • Communication channel(s): Student clubs, friends, newsletters

  • Language: English and Korean

  • Profession: Undergraduate

  • Education: In college

  • Income: Less than $10,000

  • Painpoint: Does not have a professional headshot

  • Influence: professors, friends, mentors

  • Year in college: First year

  • College: LACC

Persona #2:
  • Age: 27+

  • Belief: Believe that they need a professional headshot photo for their LinkedIn profile

  • Location: CA, Los Angeles County, Los Angeles City

  • Communication channel(s): Student clubs, friends, newsletters

  • Language: English and Spanish

  • Profession: Graduate

  • Education: In grad school

  • Income: $20,000 or more

  • Painpoint: Does not have a professional headshot

  • Influence: professors, mentors , friends

  • Year in college: Second Year

  • College: UCLA

Now there's 2 conclusions you can make here.

  1. Income: Persona #2 > Persona #1. This means that you can charge more money for Persona #2 than Persona #1 because they have a higher income.

  2. Communication Channel: Persona #2 = Persona #1. This means that you can reach them by partnering up with student clubs, having offers that include their friends, and sending out newsletters.

I hope this helps.


If you'd like some help, we can help! With our proven method, you can quickly and easily turn your idea into a profitable business. Don't miss out on this opportunity to turn your dream into a reality! Click here.


To learn about me, click here.

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